Partnering with a racing driver gives your brand a direct connection to a highly marketable personality with an engaged, loyal fanbase. Drivers often have strong social media presence and can offer more flexibility for personalised brand activations. Unlike teams, a driver’s story and image can create a deeper emotional connection with audiences. This approach can also be more cost effective than a team sponsorship while still delivering high impact visibility and brand loyalty.
Together, we can turn the thrill of competition into a winning business strategy.
Scroll down to read more about our drivers.

17 year old Jude Peters is one of motorsport’s newest emerging talents. Less than two years ago, he was a sim racer with no real-world experience.
In 2025, he was the youngest competitor in the Ligier European Series, achieving a number of podiums, including a sensational third place at the legendary Le Mans Circuit de la Sarthe and a win at Spa.
Jude’s journey defies convention: he won the prestigious Ginetta Junior Scholarship after just one day in a real car, then went on to claim the Ginetta Junior Freshman Championship with E3 Motorsport in his debut season.
With no academy backing and no karting background, his rise has been fuelled by determination, discipline, and intelligent use of simulation technology to fast-track his learning. Jude continues to use the sim to prepare for every race, proving that virtual skill can translate into real-world results.
Jude is just as smart off the track. Supported by two entrepreneurial parents he understands business and has recently founded an AI business.
His ultimate goal is to race hyper cars at the 24 Hours of Le Mans. In 2026 he'll be stepping up to race LMP3 in the Michelin Le Mans Cup. This is just the beginning...
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Motorsport Connect X Jude Peters
Motorsport Connect will handle Judes commercial partnerships for the 2026 Michelin Le Mans Cup season.
Racing paired with Vic Stevens.
Barcelona, Spain
Paul Ricard, France
Le Mans, France
Spa-Francorchamps, Belgium
Silverstone, Great Britain
Portimao, Portugal
Finished 3rd in the Championship.

21 year old Will Aspin is a rising star in the McLaren Trophy Europe series, combining raw speed with a sharp commercial mindset. With multiple podiums and standout performances, he represents the next generation of elite GT talent. Will’s professionalism, media presence, and growing fanbase make him an ideal brand ambassador on and off the track. Backed by a strong team and relentless drive to win, he offers sponsors a unique opportunity to align with a high-visibility, high-potential athlete competing across Europe’s most iconic circuits. Having finished 3rd in his first McLaren Trophy Europe season, Will is looking for the title in 2026.
There has never been a more exciting moment to align your brand with McLaren. The iconic British marque is enjoying a period of unprecedented success and global attention across motorsport. From Formula 1 podiums to expansion in GT and customer racing, McLaren’s profile is surging, capturing the imagination of fans and the media alike. This momentum is creating a halo effect across every level of the McLaren ecosystem and the McLaren Trophy is right at the heart of it.
The McLaren Trophy represents the brand’s dedication to performance, technology, and driver development, offering a professional yet accessible platform for both emerging and established talent. For sponsors, it’s an opportunity to connect with an exclusive, high-value audience that shares McLaren’s passion for innovation, luxury, and speed. The championship attracts strong manufacturer backing, high-quality media coverage, and a growing fan base across Europe’s premier circuits, making it an ideal environment for brand activation.
By sponsoring Will Aspin, partners can leverage this surge in attention to amplify their visibility, engage with new customers, and associate with one of the most aspirational names in motorsport. With McLaren’s current performance renaissance and expanding influence across the automotive and racing worlds, brands that move now will benefit from being part of the next great chapter in the McLaren story, one built on cutting-edge performance, global appeal and a legacy of excellence.
Motorsport Connect X Will Aspin
Motorsport Connect will handle Will Aspins commercial partnerships for the 2026 Mclaren Trophy season.
Racing paired with Alejandro Geppert.
Brands Hatch, Great Britain
Monza, Italy
Spa-Francorchamps, Belgium
Nürburgring, Germany
Paul Ricard, France
Finished 3rd in the Championship.

20-year-old Ruben Hage is a steadily rising sports prototype driver. After a decade developing through karting and junior car racing, he made the step into European competition in 2025, joining the Ligier European Series in the JS P4 class.
In his debut LES season, Ruben delivered competitive results in a field filled with more experienced endurance specialists. He opened the year with a podium at Barcelona-Catalunya and has continued to adapt quickly to European circuits and the technical demands of prototype racing.
Ruben’s journey into Europe is supported by a strong progression through UK motorsport, moving from karting into junior car championships where he quickly established himself as a front-running driver.
He stepped into Ginetta GT racing in 2022, placing 6th in his GT5 rookie season, and advanced to the Ginetta GT Championship in 2023. There, he finished 4th overall with a 29% win rate, 25% pole positions and 46% podium finishes, a standout set of statistics in a competitive field.
Away from racing, Ruben is a long-standing exhibitor at The British Motor Show, engaging with fans and brands each year. His commercial partnerships are notably collaborative, with 82% of his partners forming business relationships with one another.
Ruben’s ultimate goal is clear: to build his endurance career towards competing at the 24 Hours of Le Mans. The 2025 Ligier European Series represents the next step in that trajectory and the foundation for reaching the world’s most iconic endurance race.
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Motorsport Connect X Ruben Hage
Motorsport Connect will handle Ruben Hage' commercial partnerships for the 2026 Ligier European Series.
Racing paired with L. Perez Cabello.
Barcelona, Spain
Paul Ricard, France
Le Mans, France
Spa-Francorchamps, Belgium
Silverstone, Great Britain
Portimao, Portugal

Chris Cockburn is business development manager who found his way into racing later in life, realising a boyhood dream! The 45 year old Scotsman became 2021 Scottish Mini Cooper Cup Newcomers Champion and has enjoyed some fantastic drives and results in seasons since.
The Scottish Mini Cooper Cup offers close competitive racing that has given rise to recent BTCC stars including Gordon Shedden, Rory Butcher, Aidan Moffat, Chris Smiley and Ronan Pearson.
Chris is learning his craft and has aspirations to race at the higher levels of motorsport in the coming years. He is a top man, well connected and offers much to a local company looking for an association in motorsport.
In 2026 the Scottish Mini Cooper Cup visits England for three rounds at Cadwell Park, Croft and Donington Park. There are three Scottish rounds at Knockhill and a visit to Kirkistown in Northern Ireland too!
Motorsport Connect X Chris Cockburn
Motorsport Connect is helping Chris find financial support for the 2026 Scottish Mini Cooper Cup season.
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